Marketing and Events Manager - 12 Months Maternity Cover
My client is looking for an experienced Marketing and Events Managerwith a degree in Marketing and at least 5 years marketing experience and 3 years events experience, to provide maternity cover for the current Marketing and Events Manager for a period of 12 months. Ideally you will know Hertford and the surrounding areas well.
The Marketing and Events Manager will be responsible developing, implementing and maintaining existing and new marketing strategies to promote all of services, and you will manage four direct reports. You will be responsible for proposing, developing and managing a varied range of community and commercial events held within Hertford Town Centre and the Castle Grounds.
Full job description please see Mission4 Recruitments website
Key Duties and Responsibilities:
Marketing and Promotion
o Development of integrated, in-house and external marketing and promotional plans for all Council events, venue hire, town and tourism initiatives and various other Council services.
o To take ownership of publicity of Council services including experience in copy writing, writing news releases, social media and website content.
o Management of marketing budgets.
o Responsible for preparing, tendering and negotiating with suppliers to ensure that the Council gets value for money.
o Take a lead on sourcing sponsorship for events to offset the costs, prepare sponsorship packages and secure funding from new and existing sponsors.
o Create a Town Centre recovery plan following COVID-19 to promote Hertford as a historic county town to attract visitors as a destination for cultural activities, shopping and night life.
o Establish and maintain relationships with key media industry workers including but not limited to local and national press, online websites, vloggers/bloggers/influencers.
o Responsible for coordinating all promotion of various events or services offered by and for promoting the Council for the provision of these services.
o Write all press releases and articles to publicise events, activities, initiatives, and achievements in a timely manner ensuring information meets media deadlines.
o Working with the Town Clerk, Development and Leisure Committee Chairman and Finance Manager, be accountable for budget management, planning and development of all areas that fall under the post holder's responsibility.
o Monitor and analyse media coverage and effectiveness and make recommendations to improve success of media engagement.
o Manage Council's social media channels and create a social media schedule and plan.
o Ensure all information on various channels such as the websites is accurate and updated on a regular basis.
o To take accountability for all Council events including but not limited to large scale events including Rock at the Castle, The Castle Open Air Cinema, Food and Drink Festival and Christmas Gala.
o To be responsible for the health and safety of the events, publicity and marketing, organisation and planning, budgets, entertainment, and equipment.
o To have experience within the events management sector and be present, visible and manage all aspects of the event during the setup, event hours and take down.
o Oversee the execution of all elements of logistics required to execute the event and take ownership of decisions including crisis management.
Development and Leisure Committee
o To work with the Town Clerk, Development and Leisure Committee Chairman and Members and other officers to proactively suggest and obtain relevant approvals for initiatives, policies and projects.
o Preparation of high quality of Committee reports
o Ensure all outstanding actions are followed up and actioned in a timely manner and provide a status update.
o Take ownership of the extension of the Blue Plaque Heritage Trail working in partnership with the Civic Society.
o Lead the retendering process and installation of the Hertford Festive Lighting and any future festive lighting requirements.
Direct Report Management
o Manage 4 direct reports
o General line management
o Formal development of appraisals
o Leadership Experience
o Excellent communication and people skills
o Trained to Event Management Level including experience in Event Health and Safety
o At least five years' experience in Marketing
o Excellent copy writing and report writing skills
o Exceptional organisational and planning skills
o Experience with working with the media
Despite our best efforts it is not always possible to respond to every application individually due to the high volume of responses we receive on each vacancy.
Only candidates who are short listed will be contacted for this particular role and if you have not heard from us within 7 days please assume that you have not been successful. However, we will keep your details on our database, and will contact you when other suitable positions come in.