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Product Marketing Director

Lansing, Michigan
Remote Working
Remote Working
Job Type
15 Sep 2022
Acxiom is looking for a Product Marketing Director to join the marketing team to make an impact in Acxioms newest areas of strategic growth, Cloud and Platform Integration Services. In this role you will ensure we continue to differentiate our solutions in the industry with programs, go-to-market strategies, and long-term marketing plans. You will serve as the authority on product positioning, key value prop and benefits, and product positioning to drive development of content and sales enablement tools to support our portfolio growth goals.

  • Own and drive revenue through Product Marketing for two major business units: Cloud and Platform Integration Services
  • Engage with product leadership, sales, and partners to craft compelling go-to-market strategies and messaging for our data-driven portfolio of offerings
  • Partner closely with product, sales, partners, and other teams to build messaging and programs, and execute go-to-market plans that drive adoption and grow one of the key set of offerings at Acxiom
  • Conduct customer research, market, and competitive analysis to advise our positioning, pricing, and differentiation strategy
  • Define market problems and develop compelling positioning for product offerings including value propositions, key differentiators, persona insights, and use cases
  • Identifies key customer reasons to buy, retain, and grow, and builds customer messaging
  • Develop materials to drive demand, conversion, and adoption including presentations, talking points, collateral, campaign assets, web copy, demo materials, and message maps to support sales efforts and GTM launches
  • Design top, middle and bottom of funnel content to meet the needs of the buyer at every stage
  • Drive strategy and execution for product-level thought leadership content development to improve awareness and influence
  • Collaborate with the broader marketing teams to develop and align on the marketing strategy to support the solution and product portfolio revenue and growth goals
  • Be a product spokesperson and evangelist for the Cloud and Platform Integration Services offerings
Required Skills and Experience:
  • Bachelors Degree with 10-12+ years of product marketing or product management experience
  • Experience with cloud data integration and/or private platform integration
  • Technical and business proficiency that facilitates the ability to understand and translate technical data-driven capabilities into understandable user benefits
  • Success working in a fast-paced environment and delivering on business goals
  • Excellent verbal and written communication skills
  • Strategic problem solver who can balance multiple inputs, priorities and timelines
  • Independent worker with excellent cross team and cross functional collaboration skills
Preferred Skills and Experience:
  • MBA or Executive course work
  • Prior product marketing experience in the B2B marketing technology space
  • Pragmatic Marketing/Institute certified
Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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  • Job Reference: 712444575-2
  • Date Posted: 15 September 2022
  • Recruiter: Acxiom LLC
  • Location: Lansing, Michigan
  • Remote Working: Some remote working possible
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent